Introduction
[00:00:00] Detective Ev: Nicely, howdy my mates. Welcome again to a different episode of the Well being Detective Podcast by Purposeful Diagnostic Diet. My title is Evan Transue, AKA Detective Ev. I might be your host for right now’s present. We’ve got a little bit of a novel episode right now for a few causes. One is the truth that we’re speaking about sound therapeutic with our visitor, Ian Morris.
Sound therapeutic is certainly not a subject that has ever been introduced up on this present. If it has, it’s been very temporary and was simply touched upon perhaps for a second or two. We’ve by no means had one episode the place we touched on it in depth and had actual questions in regards to the science behind it, how does it work? We contact on all of that right now, so it’s going to be fairly cool.
Another excuse that it’s distinctive is as a result of this episode is definitely the audio extract of one in all our ProSeries webinars for AFDNP. Now, AFDNP is the Affiliation of Purposeful Diagnostic Diet Practitioners. It’s one thing that for those who’re not even an FDN trainee but, that is fairly far down the road for you. However as soon as somebody goes by way of the FDN course, they’ve the flexibility to hitch AFDNP. It’s an optionally available factor. It’s not required.
Many graduates do select to try this as a result of the affiliation offers you a bunch of additional advantages. We’ve touched on that in a separate episode with Jennifer Woodward. However one of many advantages out of the numerous that we get is ProSeries.
ProSeries is when she brings on a visitor. It’d be comparable, I suppose, to a podcast, besides it’s not as interview primarily based. I imply, I do ask questions right now, however that’s simply my type.
AFDNP ProSeries on Sound Therapeutic
Usually, individuals would come on and it’d be extra webinar format, however there’s a stay Q&A, in order that’s the benefit. I do know a number of the occasions we have now company on, and I do think about that a few of you guys would like to be asking questions Stay, but it surely’s simply not likely sensible once we’re recording the podcast.
ProSeries is type of like a cool center floor and we deliver on particular individuals on there. It’s not the identical company usually that we have now on the Well being Detective Podcast. The truth is, it’s fully totally different. I’d say it will get far more technical on there, the place right here we usually stream with a bit of bit extra of a narrative.
With out additional ado, let’s get to right now’s episode.
All proper, we are going to get this rolling then. Hiya everybody and welcome to a different ProSeries. Evan Transue right here. I’ve by no means been right here earlier than for a ProSeries, however I really feel like I do know a lot of the names which might be already on right here right now. If nothing else, I do know that you just guys hopefully hearken to the Well being Detective Podcast. I requested for Jennifer’s permission, and we might be saving this episode on our podcast as properly.
Jennifer is on a division-head assembly, they usually mentioned, hey, who likes to speak and get on digital camera? And naturally, that’s me. So, I’m right here with you guys.
I need to learn the bio right now to offer you guys a bit of context of what we’re speaking about. We’re going to be speaking with Ian Morris about sound therapeutic, and we’re additionally speaking to Joe Phillips. We’ll clarify how these two come collectively as we transfer alongside within the presentation. So, a bit of bit about Ian.
Beginning with Sound Therapeutic to Reverse Two Diagnoses
He calls himself a sound alchemist. Nevertheless, his private story is Joe Dispenza-level fascinating. In 2011, he was identified with colon most cancers and MS. Ian’s most cancers was superior, however as a result of he didn’t have insurance coverage as a musician, he didn’t search the therapies or see the specialists that docs referred him to. The medical debt grew to become an excessive amount of that he needed to settle for loss of life or dive into holistic therapeutic. We all know which one he selected.
He found The Therapeutic Energy of Sound, which naturally intrigued him as a musician. He started working with frequencies alongside deep meditation and mindfulness. Breathwork, meditation, and sound therapeutic had been the gateways to serving to him shift his mindset, which in flip gave him the power to alter his consuming and sleeping habits.
It was the mixture of food regimen, correct sleep, and holistic modalities that facilitated this therapeutic. Over time, he efficiently reversed each diagnoses. That is what impressed him to start Listening to Smile.
That is superior. These are some fairly critical diagnoses, clearly. We take care of lots of people, particularly myself on the podcast, attending to interview individuals who have been by way of these well being challenges. They’ve been by way of some stuff, not all the time life threatening.
We each have colon most cancers and MS right here. MS is among the solely straight life-threatening autoimmune ailments. And naturally, colon most cancers just isn’t an important factor to be having. But right here you’re right now, sharing the story with us and on the webinar. That’s wonderful.
So, welcome. Thanks for approaching.
[00:04:09] Ian Morris: Yeah, thanks for having me. I’m excited to share the story and the music and all the pieces. So, thanks for having me.
Sound Therapeutic Makes use of Frequency as a Information
[00:04:16] Detective Ev: Completely. I’ve some questions for you guys, in fact. However I additionally perceive that you just in all probability need to share some data with us to begin off, is that right?
[00:04:24] Ian Morris: Yeah. So far as I knew forward of time, was Joe, we had been going to focus a bit of bit about office wellness and the way the FDN community might make the most of the music and the instruments that we have now.
[00:04:37] Detective Ev: Okay. Nicely, I’ve no drawback guiding it to some extent. My very first thing, what’s frequency minded music, this sound therapeutic factor? I imply, how do individuals use it? Why does it work? Let’s simply dive into that.
Admittedly, even for me, I’ve heard of it, no pun meant. Nicely, that was a horrible joke. For this reason they don’t let me host this stuff. For this reason Jennifer switched you guys. I can’t resist.
However critically although, at the same time as somebody who’s very functionally oriented, I admittedly don’t know almost sufficient about that. Nor would I’ve ever recognized that this could possibly be one thing so highly effective as to be contributed to a reputable therapeutic in the way in which that you just skilled. So, what is that this sound therapeutic?
[00:05:12] Ian Morris: Mainly, we’re utilizing frequency as a information or a bar.
You understand, all of us have these mates who can complain loads or take a look at the world and all the pieces’s out to get them. When you hang around with these individuals lengthy sufficient, that vitality begins rubbing off on you. However the different aspect of that coin is all of us have these mates who’re very constructive, outgoing, and see the world as sunshine and rainbows. When you hang around with that individual, that begins affecting you as properly.
Sound Therapeutic: Music is That Constructive Uplifting Pal
This music is admittedly simply instruments that change your vibration. It’s by way of consistency and thru that elevating the vibration or elevating the bar of what you’re surrounding your self with.
One of many massive issues that we attempt to do with our listeners is admittedly consider the main target that all the pieces is vibration of sunshine or sound on this perceived actuality. What we’re having them take a look at is then the ideas they’re pondering, the meals they’re consuming, the individuals they’re surrounding themselves with, the media, the television, the movie that they’re taking in. All of those are inputs of vibrational proportions which might be affecting our vibration, our private vibration.
This music is admittedly only a instrument that helps to be that good good friend, that constructive good friend that’s serving to to uplift and encourage them to remain of their highest vibration.
[00:06:32] Detective Ev: I believe that is one thing that resonates with a number of the individuals right here. I don’t know each FDN, however usually each FDN has a extra open thoughts to a few of these ideas than maybe the common individual.
We’ve needed to grow to be open-minded. It wasn’t actually even a alternative. You might be pressured into open-mindedness whenever you take care of these power ailments, as . I imply, you’re both going to get higher otherwise you’re not. And to get higher you might need to begin pondering exterior the field. On a floor stage, this is sensible to me.
I’m completely a believer that we’re the product of the 5 individuals we spend essentially the most time with. I’m admittedly somebody who practices visualization methods to attempt to herald the issues that I would like into my life, however I additionally try this with a number of religion. There’s nothing unsuitable with religion, religion is a fantastic factor.
Sound Therapeutic: Clinically Confirmed to Assist Dissipate Despair
However I’m curious, what’s the science behind this with what you’re saying when it comes to really getting individuals higher as a result of I’m not accustomed to it. Is there science already exhibiting the advantages of this?
[00:07:20] Ian Morris: Yeah, there’s science so far as binaural beats. I imply, there’s a number of precise research, case research and scientific research, on binaural beats and the way highly effective and efficient they’re, which is actually what we’re utilizing as the foundation basis of the Listening to Smile music.
We’ve type of enhanced it and made it a bit of extra trendy. However a number of that work began popping out within the late sixties, early seventies, and into the eighties the place binaural beats grew to become very fashionable and much more so now with hypnotherapist, life coaches, , issues of that nature and lots of people moving into the ability, the legislation of attraction and manifestation.
Lots of people are beginning to get into binaural beats as one other instrument so as to add to these practices. However what we’re doing is we’re integrating our music with trendy genres.
So, you’re speaking about journey hop, hiphop, people, pop, rock, and usually issues that you just wouldn’t consider binaurals being included in and the kind of frequency work that we’re doing. We had been actually out to create a soundtrack for therapeutic. We type of crossed over into these extra upbeat tracks for exercise and issues of that nature.
However sure, there’s trials which might be exhibiting that sure hertz, like 111 hertz has been clinically confirmed to assist dissipate like emotions of melancholy in purchasers.
Sound Therapeutic Lowers Coronary heart Price & Mind Wave Exercise
Whenever you begin working with these frequencies and incorporating them into meditation music, you’re already type of participating the physique with these binaural beats in a method that actually targets the stress response. You’re speaking about reducing the guts fee, which may be confirmed by way of science. You have got those that the brainwave state is modified to love a theta sample, which is what we hit simply earlier than REM sleep.
What you’re speaking about with this music that may be confirmed by science, is definitely concentrating on the stress response of the physique, reducing coronary heart fee, reducing the mind wave exercise. Then you definitely begin engaged on a extra private stage in like a training one-on-one state of affairs the place you’re actually speaking about creating new neuro pathways within the mind, creating new perception programs, new consistencies with the way in which a consumer talks with themselves, the way in which they internally communicate.
It’s actually rewiring stagnant vitality and creating new perception programs by way of that interplay. You’re actually speaking about one thing that’s on a psychological and bodily stage concurrently. That’s cool.
[00:09:44] Detective Ev: All of us have our little aspect passions on this world of holistic therapeutic. For me it’s mild. And it appears like that is conceptually comparable within the sense that there’s actually strong science going again from fairly a while and now it’s virtually like being delivered to the sunshine once more. No, undoubtedly, no pun meant with that one.
It’s being delivered to the sunshine once more, in order that we at the moment are reexamining these items, and an increasing number of is popping out. So, we already comprehend it’s good. Probably there’s generally that it’s working and perhaps we don’t even totally perceive why, however the science goes to catch as much as this.
Sound Therapeutic Shortly Quiets the Thoughts
I suppose what I wished to determine right now is this isn’t woo-woo by any means. What you simply mentioned is already greater than legitimate sufficient. Bringing within the binaural beats, I’m like, oh, that makes good sense. I’ve used these for in all probability virtually 9 years in meditation, proper? As a result of it does, it helps calm you down and focus you fairly rapidly.
[00:10:27] Ian Morris: Yeah. I used to be working with a monk about three years in the past. One of many issues that he mentioned every time he labored with our music for a couple of week and a half, two weeks, he mentioned, I spent 25 years working with my brothers on meditation and studying how you can quiet my thoughts and to set myself up for these meditative states to heal my physique and to enter deep meditation for non secular enlightenment, et cetera.
He was saying that after I placed on the headphones with this music it’s doing it instantaneously. The place it took him 20, 25 years to get to a degree the place the music is doing it with the snap of a finger, simply placing it on and hitting play. He mentioned, inside a couple of minutes, you’re already establishing into that state with none type of acutely aware effort shifting into that.
I believe that’s what’s actual necessary is there’s lots of people on the market that consider that meditation takes 20 years, and lots of people are overwhelmed by that thought and don’t begin the observe as a result of it appears so overwhelming. I believe that that is the right alternative for practitioners to have an extra instrument of their instrument belt that may have interaction their purchasers.
Therapeutic Is a Multifaceted Method
It not solely creates one other level of contact the place they’re interacting with that consumer, but it surely is also giving them a instrument to make use of at residence that actually helps to create one other side of therapeutic.
You understand, I consider that therapeutic is a multifaceted strategy. It’s not simply diet. It’s the mindset first, then the diet, then shifting the physique, getting sufficient sleep. You understand, it’s like giving the physique what it wants. So, it’s a multifaceted strategy.
However I believe that is one thing that helps get the psychological recreation established the place individuals can actually get behind it from a mindset standpoint.
[00:12:09] Detective Ev: Superior. And Joe, we’re going to deliver you in right here in only a second. I’m not leaving you hanging.
One different factor I need to know from you although, first please, Ian. I’m type of curious trigger I learn your bio. Summarized as you need or so long as you need, it actually doesn’t matter to me. I’m simply curious in regards to the background story and the way this led to ultimately LTS for you and forming this stuff. What had been you even pondering whenever you had these diagnoses?
I don’t need to go an excessive amount of into my regular podcast interviewing mode. I do know we’re right here to speak about different issues right now. However I gotta know what the story’s like. Like how did this all even come to be?
[00:12:35] Ian Morris: Nicely, rising up I had performed sports activities my complete life, so I used to be fairly energetic. I performed baseball and I used to be a pitcher. I performed from T-ball all the way in which to highschool.
After I was in about ninth and tenth grade, I began getting school scouts {and professional} scouts that had been coming to my video games.
A Dream Snatched Away
Most of my life I used to be advised that I used to be going to play skilled baseball from everybody round me. At some point, I used to be working across the bases. I believe that was in eleventh grade and handed out after I was working the bases. I had hit a ball, was working. I used to be between first and second base and I simply handed out.
Went to the hospital they usually identified me with mitral valve prolapse. Simply mentioned that there’s like a coronary heart arrhythmia that I had, and the mitral valve prolapse had been appearing collectively.
They mentioned it probably just isn’t going to kill you. However when these occur collectively, then mainly you’re dropping oxygen to your mind. When that data received out, all of the scouts left. You understand, everybody type of was misplaced curiosity in me. I believe there was an actual deep melancholy every time you will have spent that a lot time targeted on a purpose, after which it’s taken away from you.
So, I began self-medicating, consuming and hanging out with not my regular mates, not the jocks or the sports activities guys, however the inventive individuals, the drug individuals, and simply occasion individuals. Began actually self-medicating and there was a weight acquire that began taking place.
I discovered to let go of the self-medication so far as the consuming and smoking and issues like that, however I began consuming in a different way as a crutch utilizing meals as a crutch and gaining weight. I believe that it was a great 10 years of simply melancholy and weight acquire.
At some point I began having these well being points and it took them a couple of yr to get an actual prognosis. I used to be type of bounced forwards and backwards.
Sound Therapeutic Helps Shift the Mindset
I used to be already a musician; I didn’t have medical insurance. So not having medical insurance, you don’t all the time obtain the best of care.
It took a couple of yr to be identified and it was a really darkish evening of the soul. I learn Louise Hay, You Can Heal Your Life. That was one of many books that got here into my path. Then one other one by Dr. Mitchell Gaynor referred to as The Therapeutic Energy of Sound. These two books simply hit on the proper time.
You understand that eureka second the place I used to be like, I’m already musician, I might do that stuff. I began having the religion, such as you mentioned, shifting into the assumption that I might heal myself. It was from these books and this literature that actually inspired me to step into that.
It took a couple of yr and a half of actually attempting to rewire my thoughts, come out of that melancholy and that self-talk, that defeatist discuss and that hopelessness that I used to be in. I actually contribute the binaural beats to being the very first thing that actually helped shift my mindset to that hope, these moments of hope, and actually shifting into getting up and doing the infant steps obligatory.
At my heaviest, I used to be about 320 kilos and simply not in an important house. So, I misplaced over 100 kilos the primary yr, began moving into breath work, meditation, and sound therapeutic. These had been the primary three issues. These issues had been actively progressing me ahead to a degree the place I might begin making higher choices about meals, shifting my physique greater than I used to be, and actually discovered a bit of bit extra about sleep and the cycles that happen once we sleep for the filtering course of.
Sound Therapeutic Enterprise Rising Internationally
All of that simply introduced me to a degree the place I began creating my very own music by way of the encouragement of those books. As I began moving into the music and sharing it with individuals, they had been like, that is what you probably did to lose 100 kilos? I used to be like, completely.
It was one thing that simply began rising into private and friendships and household. They began seeing the identical outcomes that I used to be seeing, modifications of their sleeping patterns, altering within the ways in which they had been taking a look at meals, modifications in the way in which that their physique was responding. It was simply one thing that was actually inspired.
It was by no means one thing I actually thought of making right into a enterprise. However I had so many constructive outcomes and family and friends began having very comparable that I used to be inspired by way of so many friendships, like, hey, you must share this with extra individuals. So, it grew to yoga studios and holistic practices.
Then it took the final 5 years, however we’ve grown into 9 totally different international locations now all around the world, working with individuals, holistic practitioners with this music.
[00:16:44] Detective Ev: That is so cool. That is how the very best companies are began. I really feel like that is simply talking our tribe’s language as a result of nobody will get into this house accidentally.
I all the time make a joke. There’s no five-year-olds on the market which might be like, mother and pop, I can’t wait to be a Purposeful Diagnostic Diet practitioner. And I’d assume there’s not a number of five-year-olds saying, mother and pop, I can’t wait to get into sound therapeutic. Like that’s the place I need to go. Proper?
Clif Bar Company Wellness Program
That’s what’s even cooler about this stuff. As a result of, for those who’re doing it, it’s since you adore it. It’s since you felt referred to as to it and there’s one thing there actually for you.
So, Joe, I need to deliver you in actually fast too, to type of mix this all collectively. How did you grow to be concerned with Ian, LTS? I’d love to listen to any background about your story too.
I additionally assume you had talked about the Clif Bar factor once we weren’t recording but. However that’s undoubtedly one thing we have to share within the viewers trigger that’s fairly wonderful that you just’re doing that.
So, introduce your self. Let’s hear about you.
[00:17:34] Joe Phillips: Thanks Evan.
I’ve been at Clif Bar for fairly a while now. Began the company wellness program right here. I’ve been right here about 26 years. I’m all the time searching for inventive methods to assist maintain our inhabitants, our workers.
I’m a C.H.E.Ok licensed teacher for diet in addition to private coach, along with being an FDN. With our D.R.E.S.S mannequin, our 5 foundational rules, I believed this might be an ideal alternative to deliver Ian into this dialog. However I additionally thought if I introduced Ian into Clif Bar, since we’re doing a lot, we already supply yoga. You understand, we provide therapeutic massage, bodily remedy, acupuncture, all of that already. I believed, what? That is proper up our alley.
I noticed Ian being interviewed with Paul. I reached out to Ian, advised him what I used to be as much as, and he’s like, yeah, we are able to work with you and do some stuff.
So, we’re in transition. We had been only in the near past offered to Mondelez, mum or dad firm Kraft for $5 billion. There’s a number of stress occurring trigger there’s a number of uncertainty.
Sound Therapeutic Does A lot Greater than Mitigate Anxiousness & Stress
I mentioned to Ian, hey look, I do know you do greater than stress discount, however I believe we might actually use your assist. I lead Sonic Meditation Packages and use Listening to Smile for our employees. They discovered it very useful to assist relieve that stress and nervousness that’s occurring.
For among the folks, we’re really utilizing it for focus and productiveness. I got here with the pondering of let’s do that to assist individuals form of deliver it down a stage with the nervousness and stress, however there’s a lot extra it could do. We’re seeing some actually nice outcomes and I wished to share this.
I reached out to Jennifer and mentioned, hey, I believe this might be an important alternative for FDNs to make use of this as a instrument with their purchasers and present them. It ties proper into the D.R.E.S.S mannequin that we already use. In order that’s how I got here into this with Ian and FDN.
[00:19:40] Detective Ev: Superior. And that’s completely spectacular over twenty years with a serious firm, proper? It’s like one thing that actually everybody has heard of well being house or not.
I can image my dad at the same time as he, I really like him to loss of life, smokes two packs of cigarettes a day, he would know this. He’d be like, that’s the stuff within the bike outlets, proper? You guys are all over the place. That’s actually type of cool.
One factor I need to simply clearly outline right here. Once we had been speaking about your story, Ian, I don’t know if we totally received this. So, Listening to Smile is what precisely? And for these listening, that’s what I maintain referring to after I say LTS. That’s what that stands for. Simply so it’s crystal clear, what is that this and what does it do?
Utilizing Sound Therapeutic Ethically
[00:20:14] Ian Morris: Yeah, so I’d outline Listening to Smile as a novel sound therapeutic firm that makes a speciality of music licensing. What meaning is, we have now a catalog of over 700 songs which might be in frequency-based music, which suggests we have now songs which might be targeted on physique organs just like the lungs, small intestines, giant intestines, the liver, issues of that nature.
However we even have binaural beats which might be concentrating on brainwave states. We’ve got music that’s like, there’s 520 hertz, individuals will outline because the frequency of affection. So, we have now music that’s created within the frequency of affection. There’s all the pieces from chakras, planetary frequencies, physique organ frequencies, after which the human resonance and solfeggio scales.
We’ve got a broad spectrum of frequencies that we work with to focus on totally different areas of focus. So, we have now created this catalog for use in these holistic methods. Life coaches, hypnotherapists, acupuncture, chiropractors, yoga studios, everybody’s utilizing this in several methods. They make their very own playlist; they create the music.
The licensing aspect of the enterprise is available in the place a number of holistic practitioners use music of their observe in some type or style in the event that they’re working with teaching, to pump them up for exercises or encourage them. Folks do guided meditations or tracks to assist with sleep, issues of that nature.
However lots of people don’t understand whenever you’re creating applications that you just’re pushing out and charging cash for, for those who’re utilizing anyone else’s music, you’re really breaking copyright legislation except you will have a license to make use of that music. So, we wished to create one thing that was a brand new paradigm and licensing that was truthful, but in addition creating extra.
Utilizing Sound Therapeutic with Totally different Holistic Modalities
Plenty of Spotify’s music I’d not use in a holistic method reason behind the lyrics and the issues it’s primarily based in, the intentions. However that music in addition to the tunings of the music are totally different. So commonplace music is in 440. Our complete catalog is in 444 and 432. 432 was live performance pitch or the way in which that everybody tuned music within the unique old-fashioned days.
As we’ve moved into this 440, there’s a number of analysis and science that reveals that commonplace tune music is out of alignment with the human physique, crops, and animals in the way in which that our mobile development occurs. The frequencies of the music are totally different. The intention of the music is generally instrumental and meant for use in a lot of these purposes, the way in which the frequencies are primarily based for therapeutic and launch work.
Then you will have this complete catalog that’s now privately licensed to the practitioners and making a multi-use license. What meaning is they’ll use it in YouTube movies, social media, they’ll apply it to podcasts, they’ll use it in all of these methods beneath this program.
They’ll additionally resell the music to their purchasers. Like if a yoga studio is internet hosting an occasion and persons are like, man, I actually love the music from right now. They are saying, right here’s a code, go make a purchase order. If you are going to buy that album, you’re really supporting the studio as properly, as a result of we’re getting a portion of that sale. There’s a number of issues like that.
They’ll additionally create their very own white label merchandise. So, they might make their very own guided meditation, constructive affirmation album, teaching album primarily based round this, even like private trainers.
Sound Therapeutic for Protected A number of Income Streams
We’re even moving into working with cooks with intentional consuming, acutely aware consuming, and creating meditations round slowing down, chewing your meals, having gratitude for what you’re taking in. It’s actually altering individuals’s perceptions of the place their meals comes from, the components of their meals, after which additionally the intentionality behind their consuming.
There’s so many purposes that you would be able to apply with this music, but it surely’s additionally creating extra income streams for the practitioners as properly. That’s actually the main target of what Listening to Smile is doing. It’s creating this catalog of frequency-based music after which creating alternatives for the licensed distribution the place there’s really a number of income streams created and in addition assist the place you’re not going to be sued utilizing this music.
[00:24:10] Detective Ev: Attention-grabbing. This undoubtedly could possibly be for you as properly, Joe. That is, once more, a serious firm. Lot of respect simply on the planet of enterprise, not to mention on the planet of well being and health.
I do know this alone in all probability wouldn’t create essentially the most insane testimonials, however I’m curious of the suggestions. FDNs primarily are making the revenue off our experience, proper? That’s the first factor. The dietary supplements, the opposite issues, they’re aspect issues, that are nice. It’s great to extend income if we are able to.
However because the core comes from the experience, we’re keen so as to add just about something on, so long as we are able to see what it’s doing for individuals. So, I’m curious. Are there any cool tales that involves thoughts if I used to be questioning what this has executed that somebody verbally gave some sort of testimonial or got here to you guys and mentioned this was wonderful. I believe that’s what’s going to get our FDNs actually enthusiastic about this and myself included.
Utilizing Sound Therapeutic in Quiet Rooms at Clif Bar and Firm
[00:25:02] Joe Phillips: I’ll leap in actually fast. Ian has some tales I’m certain as properly.
At Clif Bar we created this program and it’s a part of Ian’s associates program. He’ll share extra about that in a second. What I do in my observe is I’ve everybody test in they usually get a scorecard on a scale of 1 to 10. They test in like the place are they? Ten being the very best ever. Zero, mainly, you’re lifeless.
They’re checking in, saying, right now I’m at a 5. They’re coming into the studio, and we do our meditation. Then after our meditation, I ask them once more on their scorecard, have they modified in any respect, or have they arrive up or down on the dimensions? Clearly, 9 occasions out of 10 persons are shifting up.
I had an worker right here really transfer up 5 foundation factors in a single meditation. She’s a bit of extra expert. However when she received into it, she’s like, wow. That actually simply introduced me again all the way down to a base stage the place I might simply get quiet, actually calm the physique. It is a regular prevalence for us right here at Clif Bar. It’s actually cool.
We’ve got a quiet room the place we use a BioMAT and we’re utilizing Ian’s music along with the BioMAT. It’s paying enormous dividends. To not go off process, however that quiet room, individuals had been teasing me about it within the company setting initially. It was so common we had so as to add a second one. Persons are utilizing it that a lot. There’s a demand and a necessity for it, and it’s enormous.
Sound Therapeutic for Ache Reduction
Once we discuss stress, Ian’s executed a number of work with veterans from the army and has had nice success. With that, I’d wish to pitch it over to you, Ian, so that you can share extra about among the tales that you just’ve skilled along with your purchasers.
[00:26:42] Ian Morris: Yeah. We’ve got an album referred to as the Ache Reduction Album that actually simply targets relieving ache within the physique by way of totally different frequencies that we’re utilizing. Plenty of the veterans that we’re working with have had three, 4, generally 5 surgical procedures or extra for a few of their accidents.
The edge and ranges of ache that they’re coping with are simply in all probability greater than what the common individual might think about. These guys are saying that these albums are serving to them to get sleep and to truly calm down the thoughts to even get into the purpose of the place they might even start to quiet down right into a nightly routine.
There’s even those that have given us video testimonials saying that it’s virtually like they really feel just like the music helps separate them from their physique for a second the place they’re disconnected from the ache to that time the place they really feel like they’re virtually hovering over their physique. Once they stopped listening, they mentioned it could take two or three hours earlier than the ache would even come again to them.
They had been saying that this was an enormous assist for them to get sleep. Plenty of them even hearken to it all through their sleep and helps them to try this. It’s simply been actually humbling to be part of a course of the place persons are utilizing these instruments in that capability.
Sound Therapeutic Consumer Testimonial
The final one I’ll say might be some of the noteworthy ones that I can keep in mind in the previous few years. There was a lady that took her music on her iPod or her telephone into the dentist workplace and had a cavity stuffed fully, the entire course of, process, executed with out sedative. She didn’t do Novocaine or any of that.
The dentist was so impressed that he referred to as us asking to have a dialog in regards to the music and wished to study extra. He finally grew to become an affiliate and began utilizing it along with his different sufferers as a result of he was so shocked by that interplay. It’s been actually humbling to be part of that and to see it utilized in so many alternative methods.
Once we began initially creating this, it was for one, two, or three totally different focuses that we had been engaged on. It’s grown into such a broad spectrum of individuals actually using these in several methods.
[00:28:45] Detective Ev: That’s wonderful.
[00:28:48] Joe Phillips: Evan, so to wrap up your unique query, how can we use this as FDNs? That is one other instrument.
What separates us from different practitioners is our training, how thorough we’re. But when we layer this on prime of that, that makes us separated for certain. I imply, we’re very thorough and we’re taking a look at other ways to do that.
Ian advised me one story a couple of girl that had a son that was very, very sick. This child really was unable to get out of the mattress and was bedridden for fairly a while. Had a really prolonged well being historical past of issues. Ian labored with this individual. Inside a month or so, this child really was in a position to get out of the mattress and begin strolling. Turned his life round.
Utilizing Sound Therapeutic to Take Purchasers to the Subsequent Degree
That, along with our lab work and what we do as FDNs, it’s enormous. I imply, it’s the complete package deal as a result of I actually do consider in D.R.E.S.S. It’s a five-pillar program. However we are able to’t take a look at only one. That is simply one other method to assist take our purchasers to the subsequent stage. So, that’s how I’d say you’d use it.
[00:29:52] Detective Ev: Good. Nicely, that is wonderful. As a result of like for me, I do know we’re speaking in regards to the sensible aspect now.
Then guys, for these which might be on the Zoom, you’ll be capable to have a while for questions right here. It appears to be like like that’ll be permitted. And for those who’re on Fb watching, I’ll test the Fb feedback. Simply so , Zoom all the time will get precedence, so I’ll go right here first after which I’ll go to Fb second.
However what I’m questioning, immediately I’m eager about my girlfriend, enterprise accomplice and I, we have now this purposeful drugs studio that we began this previous yr. We do crimson mild remedy and different issues, however sound is all the time enjoying within the background.
We shuttle with like simply these generic YouTube tracks of like 60-minute meditations, which they’re nice and all. However I’m pondering, wow, if I might do one thing extra focused and we’re going to play the music anyway. It’s a 40-minute therapy and all they’re listening to is the stuff that we have now already. Nicely, this is sensible to me.
Then for the FDNs which might be normally not working in individual, they’re working on-line with another person. Virtually talking, how does this work? What wouldn’t it value? I’d like to get into the logistics of it now.
Sound Therapeutic: Listening to Smile’s Affiliate Program
[00:30:50] Ian Morris: The associates program for a single practitioner begins off at $777 for the yr.
We’ve got created a code, it’s FDN22 for you guys. By utilizing that code on the enroll on the web site for the membership associates program, they might be saving 20% off this system utilizing that code.
Mainly, you’re getting assist for the entire yr. That’s e mail and telephone assist. If there’s questions like, , I’ve a consumer, that is arising. What frequency ought to I take advantage of for this? There’s assist in that method. Additionally, you’re getting the albums. You’re getting two free albums plus the month you join, so that you’re beginning with three albums proper off the bat.
Then each month you’re getting a brand new album. These albums which might be coming have details about the frequency so that you’ve got full transparency to speak about this along with your group or your purchasers and sharing the music that method. You might be additionally getting the affiliate code.
So, now any type of content material that you just’re creating on social media is now monetizable the place you possibly can say, hey, for those who just like the music on this video, otherwise you just like the music from this submit, you should purchase utilizing this code. They’d have their very own affiliate code. Each submit that they’re creating, any type of social media podcast, any of that factor is now monetizable.
Then additionally working with purchasers one-on-one or in group settings, like a retreat or an occasion that you just’re utilizing the music in, if persons are like, I actually like that music, you possibly can really promote direct the music that method.
Needing the Permissions & License
In the end, have the purpose the place you can create your personal white label, your personal branded package deal of like guided meditations, life teaching, any of that type of stuff as properly. Mainly, that’s what you’re getting for that value. Then additionally simply the permissions and the license to make use of it in a business setting with out worrying about getting sued from somebody. Lots of people are like, what does that imply?
We had been working at Carnegie Mellon two years in the past. Once we had been there, a lady got here as much as us after the occasion. She ran a yoga studio; she had six yoga studios. She had 55 lecturers working beneath her. She was getting sued for $155,000 from BMI.
Now, BMI is a performing rights group. Lots of people discuss with them as professionals. They despatched somebody in undercover and confirmed proof that they had been utilizing Spotify playlists with out license in these courses. All of those lecturers had been utilizing it at six totally different studios. They had been going to make an instance out of her and sue her for copyright infringement.
She was asking me, why pay the $10 a month for Spotify? I mentioned, you do, however that’s for you personally, in your automobile rides otherwise you at residence. It’s not 55 lecturers at six totally different areas utilizing your check in to get in there and use this music. She mentioned, properly, I don’t perceive.
I mentioned, okay, let’s flip it. I mentioned, let’s say I took a music video of mine and I put your yoga class in there, made it to the place your magnificence, your stream, your demeanor, your persona engaged individuals on this video. And I used to be being profitable off of each stream that got here by way of.
Cautious to Do Enterprise Ethically
Let’s say it racked up one million streams or 2 million streams. When you noticed that, would you not be upset? She goes, yeah, I’d be upset. I mentioned, properly, that’s how musicians really feel whenever you use their music with out permission.
I mentioned, one other method to take a look at that’s like if Trump or Invoice Clinton or some president makes use of a track for his or her marketing campaign path, they usually don’t ask permission. Then the musician disagrees with how that individual is selecting to advertise themselves, what occasion they stand for, what their morals are. The musician desires the appropriate to say, hey, I don’t need my music related to that way of life.
I used to be like, these are the type of issues that come up as why that is necessary. You need to be in integrity as a enterprise proprietor, to be in integrity with your enterprise, and transfer ahead in a constructive style and appeal to like-minded positivity to your observe. That is simply one other extension of that and all of us need to assume in these methods.
It’s one thing that after I began this enterprise, it actually made me test myself and the way I used to be interacting with different companies and the way in which that I used to be wanting to advertise myself, all of that. I believe that is the brand new paradigm of enterprise as a synergistic, , giving.
One of many issues I’ll say to shut that is within the again finish. Let’s say somebody from the FDN community turns into an affiliate. One of many issues that’s actually neat is that if one other practitioner that they work together with involves one in all their courses or workshops and says, man, I actually just like the music you’re utilizing. I need to use that in my observe. In the event that they enroll, we have now gratitude funds.
It All Comes Again in One Approach or One other
So, if somebody indicators up, it’s not like a multi-level advertising, it’s not one thing it’s important to do. But when the chance presents itself and somebody indicators up for our program by way of that interplay, they are going to really get a kickback for each individual that indicators up. And if individuals purchase albums, they get percentages of each promote. So, there’s all the time a synergistic give and tackle this. I consider that that is the brand new paradigm of enterprise shifting ahead.
[00:35:40] Detective Ev: All proper, cool. Nicely, what you simply mentioned in regards to the Spotify factor too, I believe that is one thing that the majority of us don’t take into consideration.
I gained’t admit it stay on a digital camera now, however I’m assuming at our studio we in all probability do use Spotify generally. I’d guess YouTube’s wonderful trigger it’s free and I might sit there and watch it with three mates. I don’t assume that’s a difficulty. However the Spotify, I believe, yeah, it’s really a extremely good level.
Clearly, I’m assuming this yoga teacher, this was completely harmless and never with malintent. However but you don’t even give it some thought. It’s like, properly there’s 55 instructors, there’s a bunch of individuals within the class. The potential that that ought to be is price far more than a $10 subscription monthly from one individual.
That ought to be like $550 simply from the practitioners after which all of the individuals. That’s a particularly reasonable level. I believe if nothing else, and I really feel like our FDNs assume like this. That’s simply the ethical factor to do. You all the time do good in enterprise as a result of all of it comes again anyway. So, for nothing else, do it for egocentric causes, as a result of all the pieces you place out comes again in a method or one other.
Unique Sound Therapeutic Albums
So yeah, you possibly can go use another person’s stuff now at no cost, however I assure that’s going to come back again in another method. So, you may as properly simply put the nice out.
If anybody has questions, I believe we’re in all probability secure to begin asking a few of these. Please, our mates on-line, you possibly can both elevate your hand or you can sort one thing within the chat. It’s as much as you.
I undoubtedly can have another questions if nothing else, however I need to give these guys a second. And I’m going to test Fb as properly.
Whereas we’re ready then, my first apparent query is for Joe or Ian. Is there something right now, questions apart, that perhaps we nonetheless want to the touch on that perhaps we simply didn’t naturally get to?
[00:37:06] Joe Phillips: I did need to say yet one more factor. Ian forgot to say that each month he makes new albums. These new albums are unique for the associates. He has a library that you would be able to purchase and sure albums you should buy. However the associates program, it’s actually cool. Along with, as he talked about, the data that goes together with every track, these are only for associates. These are unique, so individuals exterior aren’t going to have the ability to have the identical music, which makes you a bit of extra unique. I simply thought I’d share that.
[00:37:39] Detective Ev: Very cool. I see the hand raised and I’ll get to you in only a second.
Michelle requested within the chat, she mentioned hyperlink for music.
Michelle, right me if I’m unsuitable, I’m guessing she meant perhaps there’s like a pattern of one thing that’s obtainable someplace to test it out.
The place to Discover Ian Morris & Listening to Smile
[00:37:50] Ian Morris: So listeningtosmile.com, there’s samples of the music that you would be able to hearken to and there’s additionally extra data that you’ll find out to learn extra.
The hyperlinks to the membership program on the prime of the web page, it says Enroll. Then proper beside that you just’ll see Companies. Within the providers there’s a membership that they’ll click on on, fill out the shape, and enroll on the web site. Proper earlier than they get to the sign-up hyperlink, there’s extra data that they’ll study.
Simply all of the issues that they get is type of laid out on that web page, the membership web page on the web site. So simply listeningtosmile.com. On the prime there’s providers, and also you’ll go to the membership service. Then it offers all the pieces there, sign-up hyperlink and all the pieces.
[00:38:29] Detective Ev: That could be a great title. As a result of it’s all the time robust when you will have a enterprise that it’s not straightforward to recollect. However listeningtosmile.com, that’s about as straightforward because it will get.
I simply put that within the chat for everybody. I’d assume that you just guys might spell that, however , it’s good to have. Thanks, Michelle, for the query.
If anybody else has one, drop it within the chat.
However I additionally see a hand raised and it’s from one in all my favourite FDNs, Mary Ann. Hiya, Mary Ann. How are you? Hello.
[00:38:52] Mary Ann: Thanks. I’ve a query as a result of I’ve a consumer who’s having weight issues. I do know you talked about, Ian, that you just had weight points and music was a part of it. Are you able to clarify what you had been doing with music that helped with that weight reduction?
Sound Therapeutic Facilitating a Pleasure of Emptying Out
Ian Morris: I used to be grieving. That’s the only solution to put it. Yeah, I used to be 320 kilos, and I used to be utilizing meals as a crutch. I used to be getting these dopamine hits, chocolate and sweets and all of the stuff to get by way of the day preventing the melancholy.
What the music did, I believe it was the primary time I can ever actually keep in mind sitting with myself in peace. I keep in mind the primary time that occurred with the binaural beats, tears began streaming down my face. I wasn’t grieving, like I wasn’t crying, but it surely was simply tears pouring out. It was actually an indication that my physique was craving that sense of pause that I wasn’t giving it.
So, after I began grieving, I began feeling the chemical modifications in my mind and my physique. I’d assume lots of people from the skin in may even say it was like a melancholy, like crying, however for me it was a pleasure of emptying out.
I believe a number of that weight was padding that I used to be placing on to guard myself from myself and the world and simply that complete interplay. There was a reel, I consider, creating new neuro pathways by way of utilizing the frequency of 528. 528 hertz was the frequency of affection. It’s what I actually felt drawn to essentially the most.
I’ve since used it with different purchasers that had weight points and it appeared to actually assist. Now, it’s not simply going to be the method of listening to the music. They’re going to need to work together with you on different deeper ranges and sides to create that. What I imply by that’s, I used to be requested on a podcast one time, what is step one for therapeutic? I mentioned, primary is mindset.
Sound Therapeutic Aiding in Emptying Grief, Ache, and Trauma
I consider that the music was serving to me with the mindset of taking a look at my life in a different way from a brand new perspective that I used to be unwilling to earlier than.
Then what occurred is thru the brand new views, I began pondering like, I don’t need to be fats and chubby anymore. I don’t need to be depressing to maneuver and depressed on a regular basis. So, I needed to make higher decisions with meals.
I really began studying books about diet and meals and meals combos, issues that I used to be unwilling to learn earlier than. That was a begin, was the mindset. And I believe that that 528 hertz actually helped me empty out the grief and the ache and the trauma that was in my physique in order that I might get to that new perspective of creating higher decisions. That was actually studying first and educating, after which placing into motion.
I believe the music was my assist the entire time that I used to be doing that.
Mary Ann: Thanks a lot. I believe that’s actually an important testomony to what you had been going by way of. I do know some those that in all probability are holding on to a few of that stuff too. In order that’s actually useful. Thanks.
Ian Morris: Yeah, no drawback. Thanks.
[00:41:52] Detective Ev: Cool. Thanks for the query, Mary Ann.
Subsequent up we have now Naomi. Hiya. Hiya. You might be good to go. Please ask your query.
[00:41:58] Naomi: That is actually fascinating. So, you might need talked about this and perhaps I missed it. However with the membership, is there additionally steering for us or is it extra the entry to the music?
Creating Sound Therapeutic Playlists that Match Your Purchasers
Ian Morris: So, you guys will every get an orientation. It’s a Zoom name and also you’ll get additionally a PDF orientation. Then from there you will have assist for the entire yr. After which each month that the albums come, there’s data that type of leads you with the place these frequency tracks would finest be utilized.
Naomi: Oh, okay.
Ian Morris: However the factor that’s actually neat is that you just get three albums whenever you first enroll, and you then get a brand new album each month for the remainder of the yr. So, it’s a one yr. You would need to renew the subsequent yr to make the most of the music in that business setting once more.
It’s a one-year membership. Then in that you just’re additionally in a position to create your personal playlists. So, if in case you have a bunch of individuals which might be extra motion primarily based, you may want extra mid-tempo and upbeat music in that setting. When you’re working with a meditation group or creating one thing for sleep or ache reduction, you in all probability need extra meditative tracks. So, you’re in a position to create these totally different approaches primarily based on the teams of individuals you’re working with, and you may type of transfer and create your personal playlist.
The very last thing I’ll say, the rationale why I just like the associates program is that these songs, like Joe mentioned, they’re solely obtainable by way of this system. They’re not out on Spotify or YouTube, so nobody has contact to those tracks. So, once they first hear them, it’s their first expertise. It’s not like they’ve heard one thing earlier than, and it could possibly be a set off.
New Sound Therapeutic Albums Each Month
I heard one time, there was a woman in a yoga class that shared with me, she mentioned, I actually like my yoga teacher, however she makes use of all this music that I listened to with my final boyfriend. Each time she performs the monitor, it brings up all this dangerous mojo for me. So, I needed to give up going to the category.
I used to be pondering like I had by no means thought of individuals having attachments to music in that solution to that that diploma. I believe that’s one of many issues that’s so cool is that is the primary time these individuals will hear this music. And the truth that there’s all the time new music each month, it retains it recent, and you may work with totally different music in that method.
Naomi: That’s cool. Then simply to make clear, if we had been to hitch after which subsequent yr, it’s new albums and all the pieces which might be launched month-to-month, however do you continue to have entry to the yr? Or you must proceed to have entry from the earlier yr?
[00:44:15] Ian Morris: Yeah. You’ll have private entry to the music. You get to maintain the music. However to make use of once more in a business setting, you want the license to try this every year. Sure.
Naomi: Obtained it. Thanks.
Ian Morris: Sure, no drawback.
[00:44:27] Detective Ev: Very cool. Thanks for the questions. Guys, I believe that is going to be your final shot, so if in case you have any questions, you possibly can elevate your hand or drop it within the chat.
Okay. Naomi requested once more, what was the low cost code?
[00:44:37] Ian Morris: fdn22. The yr 22. So fdn22 and that will get 20% off.
Having a Set Commonplace of Sound Therapeutic for Purchasers
[00:44:43] Detective Ev: Nice, thanks.
This girl, she’s actually cool, her title’s Liz Georges. She commented to us on Fb. She mentioned, that is actually attention-grabbing and thrilling. I’m undoubtedly sharing this with a pair therapeutic facilities close by.
[00:44:57] Ian Morris: Superior. Thanks.
[00:44:58] Detective Ev: Yeah, I’m excited. I’m going to go test it out myself trigger I really feel like that is simply very attention-grabbing for what we do at our enterprise.
I’m eager about how sure purchasers are available for sure situations and that is fairly superior, fairly focused. I’m like, I might simply placed on music that they assume is simply tremendous enjoyable. As a result of I do know for some individuals, I might present them research, and that is nonetheless going to be a disconnect. We get quite a lot of those that are available our studio, however everybody is aware of enjoyable music. So, I’m identical to, yeah, that is simply taking place to be the track that all the time performs whenever you are available Mr. and Mrs. So-and-so. Proper? That’s really actually attention-grabbing.
It could type of make a lot sense at our studio. I simply really feel like we’re all the time juggling round attempting to determine what to truly play, and all of us play various things. So, to have a set commonplace that can also be grounded in well being, that type of looks like a no brainer to me.
It appears to be like like that is perhaps all for the questions. However Ian, I simply wished to thanks for approaching right now. Joe, thanks for serving to bridge this hole and telling about these testimonials too. I’m all the time fascinated by that. I’m really type of like obsessive about the story half and to listen to what that is doing for individuals.
Listening to Smile’s Sound Therapeutic: A Official Therapeutic Modality
That is wonderful as a result of that is even less complicated than taking a complement. You’d assume a complement’s straightforward, however I promise you, and everybody on right here is aware of this, that’s an FDN. Generally it may be a bit of onerous to stay to each single day or some purchasers don’t like swallowing a capsule. I’ve not met the human being but that doesn’t hearken to music.
So, to assume that this may be executed and be a reputable therapeutic modality or supportive of getting that mindset proper, prefer it did for you, Ian. Which I completely consider in by the way in which, that the mindset comes first. Therapeutic is a private improvement journey. Therapeutic is the consequence, however the actual journey is the non-public improvement one.
So yeah, simply thanks a lot for approaching right now. Any final phrases or are we good to go?
[00:46:32] Ian Morris: I used to be simply going to say that Listening to Smile on YouTube, for those who sort in Listening to Smile in YouTube, we have now a web page on there that’s simply testimonials proper now. I believe there’s like eight or so testimonials on there that individuals can scroll by way of and test by way of.
I’ll simply say, in my private opinion, I believe in right now’s mainstream medical subject, for me, testimonials which might be unpaid testimonials which might be freely given.
Sure, I noticed the query. So sure. They’re placing the fdn22 on the web site, it says coupon code. That’s what they only requested. Sorry.
However yeah, I consider that testimonials communicate volumes. We’ve got testimonials from Europe and Australia and Canada and all around the US. It’s one thing that actually means loads to me as a result of persons are really taking their very own effort and time to place these on the market. Then they’re sending them to us.
Sound Therapeutic Advantages Animals Additionally
One, it helps us having that suggestions. However two, as a result of they’re unpaid, it simply means loads to me. As a result of a number of the scientific research which might be on the market today, for those who observe the cash, a number of the people who find themselves paying for these scientific research and holding them as much as be a robust factor to have this are the people who find themselves benefiting from the research they usually’re paying for the research. So, I really feel like there’s type of a contradiction in that observe.
For me, it simply personally means loads to have these testimonials. I really like getting suggestions from individuals that have the music after which are keen to share in an unpaid method their expertise with that. I believe it means loads today.
[00:47:58] Joe Phillips: One other factor I’d like so as to add in actually fast earlier than we depart, Evan. Really, Ian’s additionally working with the SPCA, and animal teams trigger animals are literally benefiting from it as properly. Animals, as they’re being rehomed it helps as they transition off the road into their endlessly residence.
It’s one other cool function. So, animals are also benefiting from this music.
[00:48:20] Detective Ev: I suppose, it’s such an integral half to all of our existence. I imply, that type of is sensible, proper? And on the finish of the day, it’s like, oh, properly canine and cats don’t make music. Nicely, they nonetheless are topic to frequency although, and that is only a focused frequency.
It makes a number of sense whenever you really give it some thought and simply say it out loud.
Nation Music or Sound Therapeutic for the Household Canine?
In fact, it could possibly be affecting them. I do know half the individuals which might be listening to this which might be canine house owners are watching this additionally depart the radio on for his or her canine once they depart the home.
I do know my mother and father do for the household canine. It’s like this poor canine is getting to listen to in regards to the heartbreak of nation songs. It’d be nice for this canine to have precise therapeutic remedy as an alternative of simply listening to that type of music.
Oh, Stephanie simply bought. She’s excited to make use of that. That’s superior. I’m glad that is already being utilized by individuals. I’m going to need to look into it a bit of extra.
She did specify guys for these listening to the podcast model or on Fb, the code is lowercase fdn22. I’ll guarantee that’s within the feedback on Fb for you guys, and I’ll guarantee that’s within the present notes after I submit because the podcast.
Conclusion
All proper. Nicely, thanks guys a lot. I’m glad I received to host this right now. Perhaps they’ll let me do it once more someday. Thanks, guys, very a lot.
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