Origins story
Founder Chris Ashenden began Athletic Greens 10 years in the past. He was experiencing a whole lot of well being points, from intestine misery to low power to nutrient deficiency and insufficiency. Specialists really useful dietary supplements—a complete lot of ’em—however taking 20 to 30 tablets a day to rectify the issue didn’t appear logical.
To get all these nutritional vitamins and minerals, pre- and probiotics, and phytonutrients, “you’d want a complete cupboard and fridge,” says Ralph Esposito, a naturopathic doctor and practical drugs practitioner specializing in integrative drugs at Athletic Greens. “In case you take a look at nature, although, it does this organically. In historical Indian tradition, Ayurvedic drugs and cooking has a whole lot of yogurt, botanicals, herbs, and spices. Yogurt, kimchi, sauerkraut, and apples—they’ve a whole lot of these pre- and probiotics and phytonutrients. Ashwagandha was a meals first, then grew to become a supp. Whenever you boil all of it down, it involves establishing necessities of vitamin for correct intestine well being and searching on the physique as a complete.”
That’s the place the concept of AG1 got here in. Ashenden wished to create a inexperienced drink that went past a multivitamin. He wished it to comprise herbs, vitamins, phytonutrients, flavanols, pre- and probiotics to make foundational well being so simple as beginning your day with a beverage, very like the ritual of getting tea or espresso.
Whenever you’re experiencing a illness, like IBS, it’s not only one root explanation for the issue. There are a mess of methods speaking with each other—your intestine, adrenals, vascular, pores and skin, and so forth.—that must discover a sense of equilibrium to not flip the swap and short-circuit the entire system.
So when it got here to formulating AG1, Ashenden took the identical symbiotic method. There are 9 synergistic merchandise by the use of nutritional vitamins and minerals to maintain your immune system and nervous system chugging alongside; a superfood advanced comprising fruit and veggies picked at peak harvest instances for essentially the most potent phytonutrient depend; dairy-free probiotics to assist the intestine microbiome and support nutrient absorption in addition to digestion; antioxidants and plant extracts with adaptogens that assist decrease stress at a mobile degree; and an enzyme and mushroom advanced to additional support digestion.
