We’re the one firm in sports activities vitamin historical past to have the best-selling protein energy, weight loss plan tablet and creatine formulation all on the similar time.’ -Scott Welch, Affiliate Director
Really Legendary. Anybody who has been a part of or adopted the bodybuilding and health business for any size of time is kind of conversant in MuscleTech, and longtime readers of MD know they’ve supported our publication for many years. The corporate launched in 1995 and grew to a workers of over 300 with manufacturing amenities in over 7 nations around the globe in only a few years due to revolutionary, efficient merchandise like Nitro-Tech, Cell-Tech, Hydroxycut, and Meso-Tech. Launched in 1999, Nitro-Tech was really the primary complement to harness the facility of nitric oxide despite the fact that it was marketed as whey protein. The corporate’s merchandise finally led to heights of success they might by no means have imagined on the outset. “We’re the one firm in sports activities vitamin historical past to have the best-selling protein energy, weight loss plan tablet and creatine formulation all on the similar time,” reveals MuscleTech Affiliate Director Scott Welch. They’ve additionally been awarded Walmart’s prestigious Vendor of the 12 months, beating out mega meals and beverage firms like Coca-Cola, Heinz, Kraft, and Procter & Gamble, the identical 12 months they held the title of GNC Vendor of the 12 months.
All-star Athletes. Most bodybuilders know that MuscleTech sponsored extra high athletes than another firm – at one level there have been 150 of their roster! A few of the notables included Jay Cutler, Dexter Jackson and Phil Heath, who have been all MuscleTech athletes throughout their respective Mr. Olympia reigns, in addition to Department Warren, Greg Kovacs, Chris Cormier, Gustavo Badell and Darrem Charles. “On the 2010 Mr. Olympia, we had 4 out of the highest 5 beneath contract and the highest three in back-to-back years,” says Advertising and marketing Communications Supervisor Eric Hesse. “I do know for a truth we had extra all-time whole contest wins for our athletes than another firm, apart from Weider, by a large margin.”
‘Blessing was an ideal match for us. Together with his super physique and his humorousness, he appeals to each the hardcore crowd and common folks. He’s distinctive and desires to make bodybuilding enjoyable and entertaining to take the game to the subsequent stage.’ -Eric Hesse, Advertising and marketing Communications Supervisor
Superstars of the NFL, MLB and UFC have additionally been a part of the MuscleTech household, akin to Rob Gronkowski, Albert Pujols, Brock Lesnar and Jon “Bones” Jones. Extra not too long ago, MuscleTech labored with actor Henry Cavill, who has proven his muscular physique off as each Superman on the massive display screen and The Witcher on the favored Netflix sequence. And naturally, MD readers are very conversant in The Boogieman, Blessing Awodibu, who got here onboard within the fall of 2022. “Blessing was an ideal match for us,” says Hesse. “Together with his super physique and his humorousness, he appeals to each the hardcore crowd and common folks. He’s distinctive and desires to make bodybuilding enjoyable and entertaining to take the game to the subsequent stage.” The MuscleTech roster is full of different standout athletes together with Jessie Godderz, star of “Large Brother” and MTV’s “Whacked Out,” who’s at present the Nationwide Heavyweight Champion of Ohio Valley Professional Wrestling. Jessie is a former professional pure bodybuilder who like Blessing has critical crossover attraction.
A Dedication to Science. The slogan for MuscleTech has all the time been “dietary supplements that work,” and the corporate has made good on this with a consortium or analysis partnerships and in-house analysis amenities engaged on new components, scientific trials and flavoring. “We’re obsessive about our dedication to analysis,” says Raza Bashir, VP of Scientific Affairs and Product Innovation. “We’ve got funded over 100 research and now have over 100 patents worldwide. No complement firm on the planet has completed extra analysis on each protein synthesis and creatine than MuscleTech has or offered extra developments. We’re in regards to the science and about making nice merchandise.”
Dedicated to Our Trade. Whereas MuscleTech’s wild success has allowed them to sponsor the 2013 successful Indy 500 race automotive, they’ve all the time remained true to their bodybuilding roots. Together with the staggering steady of athletes, MuscleTech was the title sponsor of the Mr. Olympia for a number of years and is a platinum sponsor for the upcoming Arnold Basic. They’ve sponsored actually hundreds of NPC native, regional and nationwide contests. And for these of you who bear in mind when MD was over 400 pages each month, additionally, you will recall MuscleTech was our largest advertiser for a few years. “We’re again in MD as a result of despite the fact that we now have loved super success within the mainstream, we actually needed to get again to our bodybuilding roots and introduce new merchandise to the women and men who recognize high quality merchandise that assist them obtain their targets,” Welch tells us.
Seeking to the Future. “We’re right here to be each builders and protectors of muscle,” says Bashir. “If there’s something that may improve efficiency, we wish to deliver that to market.” You possibly can nonetheless discover the core merchandise that made MuscleTech well-known, in addition to newer ones that proudly keep on the custom of innovation within the business. These embody the pre-workout system EuphoriQ and the fat-burner Burn iQ, “the good approach to get shredded.” Each embody Paraxanthine, the substance that caffeine converts to within the physique and which delivers most of the advantages of caffeine that customers love, with out the drawbacks. There may be additionally the groundbreaking Clear Muscle HMB Free Acid system, in addition to AlphaTest, one of many top-selling testosterone boosters of all time. There are in fact many extra merchandise offered by the model, and a few thrilling improvements in varied levels of improvement that MD readers can be very wanting to attempt. We at MD are grateful for the connection we now have had with MuscleTech for over 25 years and look ahead to working with them transferring ahead as they proceed to deliver the most recent scientific findings and improvements to market so we are able to all get nearer to trying, feeling and acting at our best possible.
‘We actually needed to get again to our bodybuilding roots and market our merchandise to the women and men on the market who’re all about getting big and ripped, and who recognize high quality merchandise that assist them obtain their targets.’ -Scott Welch
