Romans bathed in wine. Cleopatra in milk. Why not beer? From the Rocky Mountains to Iceland, spas are tapping into what they consider is an rising market—beer lovers soaking in suds to rejuvenate pores and skin and muscular tissues.
Within the tiny village of Árskógssandur in Iceland, the Beer Spa (Bjórbö›in) places purchasers in a scorching tub stuffed with “younger” beer, nonetheless within the early phases of fermentation. The kambala wooden tub is stuffed with water, stay beer yeast, hops, water, beer oil and beer salt. Its low pH is alleged to tighten and soften hair follicles whereas cleaning hair and pores and skin. Brewer’s yeast offers vitamin B, protein, potassium, iron, zinc and magnesium. The beer’s hops, in the meantime, are wealthy in antioxidants and alpha acids, whereas their oils and minerals are promoted as having an anti-inflammatory impact on joints and muscular tissues.
Taking the idea stateside, the brand new Beer Spa in Denver hundreds patrons in a bubbly beer bathtub steeped with hops, barley and medicinal herbs. The mile-high brew stew is the brainchild of Damien Zouaoui and Jessica French, who traveled the world earlier than touchdown in a beer bathtub in Poland and bringing the idea dwelling. Their 90-minute Beer Remedy Room therapy helps you to soak in a cedar tub stuffed with an natural beer bathtub mix. They tout the identical results as their cousins abroad, all the way down to hundreds of tiny bubbles enveloping your physique in a beer-like fizz. The therapy consists of an infrared sauna, rain bathe, rest deck and self-pour taproom.
“It felt nice—and it smells like good beer, not a frat home flooring,” says St. Louis entrepreneur George Lochhead, who partook within the beer soak after heli-skiing. “And it’s so good on your pores and skin you don’t even should bathe afterward. We had enjoyable guessing if it was an IPA or a beer.”
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